JournalismAI Strategy Lab
Module instructor for Risks, Ethics & Editorial Governance, covering responsible AI use, newsroom risks, editorial governance, audience trust and AI-generated disinformation.
AI Ethics, Governance and Responsible Adoption for Newsrooms and Organizations
Branislava LovreJournalist, AI Ethics Expert, Trainer & Advisor
Branislava Lovre is a journalist, editor, AI ethics expert, trainer and advisor with more than two decades of experience in media and communication.
As co-founder and Editor-in-Chief of AImpactful, she reports, writes and leads editorial projects on AI, journalism, media and society. Her work includes articles, interviews, video podcasts and conversations with international experts exploring how AI is changing journalism and the wider information environment.
She also works with newsrooms, NGOs, media organizations and international partners on AI training, governance, policies, risk and responsible adoption, turning complex questions into practical decisions and approaches that work in everyday life.
Selected Work, Collaborations and International Programs
About
Two Decades in Journalism and Media. A Practical Approach to AI.
Branislava Lovre’s career has included journalism, newsroom production, editorial leadership, international media projects, training and media innovation. Working across different parts of the media has shaped the way she approaches AI today: with close attention to editorial judgment, professional responsibility, transparency and public trust.
She works with newsrooms, NGOs, media organizations and international partners on AI literacy, AI ethics, responsible AI adoption, governance, policies and guidelines, risk, transparency and trust. The focus is on making sure AI is used ethically, responsibly and in ways that work in practice.
Branislava is the co-founder and Editor-in-Chief of AImpactful, an independent media and training platform exploring AI, journalism, media and society. She is also the co-founder and President of the Management Board of AIMedia, an association dedicated to media, education and innovation.
Her international work includes speaking, training, mentoring and contributions to programs and initiatives connected with organizations such as OSCE, the Council of Europe, Thomson Foundation, ICFJ, the European Journalism Centre, Journalismfund Europe, Trusting News, Women in AI and All Tech Is Human.
In 2023, she was named one of the 100 Brilliant Women in AI Ethics.
Technology does not make responsible decisions; people and organizations do. As AI changes how information is created, shared and trusted, clear rules, sound judgment and a strong commitment to the public interest matter more than ever.
Services
Services
AI Training & Workshops
Branislava designs and delivers practical AI training for newsrooms, NGOs, media teams and organizations.
Sessions can cover AI literacy, AI ethics, responsible use, governance, editorial workflows, risk, policy and the practical integration of AI into everyday work. Each training is adapted to the participants, their level of experience and the real questions and decisions they face.
Training is available online or in person, from focused workshops to multi-day programs.
Ask about AI trainingAI Advisory & Consulting
Branislava works with organizations that are already using AI, preparing to introduce it or looking to bring more structure and clarity to their current practices.
This can include reviewing how AI is being used, identifying risks and gaps, developing policies and guidelines, defining responsibilities and setting clear next steps.
Advisory support can take the form of a focused consultation, a leadership session or longer-term work with a team.
Teams can also explore the free AImpactful AI Governance Builder, a practical tool for drafting AI rules, policies and guidelines.
Discuss advisory supportKeynotes & Speaking
Branislava speaks about AI ethics, responsible AI adoption, journalism, governance, trust, transparency and the public interest.
Her sessions are designed for journalists, editors, managers, educators, civil society organizations and international institutions working with AI and considering its opportunities, risks and responsibilities.
Talks and sessions are tailored to the audience, event and level of experience.
Invite Branislava to speakEditorial & Content Production
Branislava also provides editorial, educational and communication support, from the first idea to final delivery.
This can include interviews, articles, video podcasts, learning materials, event content and communication assets. Larger production projects can be delivered together with the AImpactful team.
Discuss a content projectSpeaking & Training
Speaking and Training
Branislava Lovre speaks and delivers training on AI ethics, responsible AI adoption, journalism, governance, trust, transparency and the public interest.
Her sessions range from practical newsroom workshops and leadership discussions to conference talks, panels and multi-day learning programs. She works with journalists, editors, managers, educators, civil society organizations and international institutions, adapting each session to the people in the room and the decisions they need to make.
Selected Training, Expert and Advisory Work
Journalismfund Europe / Transitions: Enhancing Journalism with AI
Led a practical workshop for European media professionals on the effective and responsible integration of AI into journalistic workflows.
DYPALL / European Youth Press / Council of Europe: Young, Informed and Involved
Led an interactive session for young participants on AI ethics, with a focus on how artificial intelligence is shaping media and the information they encounter every day.
AI Journalism Fellowship: The Brain Builders / FactCheckAfrica
Speaker and facilitator for a session on ethical and equitable AI practices in journalism.
Women Go Tech: AI Foundations Program
Contributed as an expert to the AI Foundations Program.
GreenLead African Climate Leaders Fellowship
Facilitated a session on using AI for climate advocacy.
She Shapes AI: Practical AI Ethics
Led a practical session as an expert, focused on data protection, content evaluation and responsible team use of AI.
CORRECTIV.Europe Network: AI & Journalism
Invited expert speaker for a session on how journalists can use AI to develop new stories and reporting methods.
All Tech Is Human: Responsible Tech Mentorship Program
Ethical AI mentor in the Responsible Tech Mentorship Program.
Women in AI Speaker Series
Panelist in a conversation on AI ethics and professional pathways in AI.
Selected Conferences, Festivals and Summits
European Journalism Centre: News Impact Summit, Elevating Journalism with AI
Panelist for The Ethics of AI: How Newsrooms Are Adjusting, discussing AI ethics and responsible AI adoption in journalism.
Baltic Media AI Forum
Speaker on responsible AI use in newsrooms, with a focus on how media organizations can use AI in practical, ethical ways that support editorial values.
CNTI / Thomson Media: Journalism and AI, Building Resilient Newsrooms for the Future
Moderator and speaker for Navigating Red Lines: AI, Ethics and Trust, leading a peer discussion on responsible AI use, editorial integrity and public trust.
JournalismAI Festival
Presented AImpactful as part of the JournalismAI Festival Lightning Talks.
News Product Alliance Summit
Panelist in an ICFJ session focused on trust, impact and news products outside the United States.
Svet medzi riadkami / World Between the Lines: Ethics in AI and Media
AI ethics expert and webinar lead for a practical session on the responsible use of AI tools in journalism and newsrooms.
Interviews & Media
Interviews, Profiles and Media Coverage
Selected interviews, expert profiles and media coverage featuring Branislava Lovre and her work across AI ethics, journalism and responsible AI adoption.
ICFJ Voices: Building Trust and Using AI in Newsrooms
An interview with Branislava about audience trust, newsroom innovation and responsible AI use.
Read the ICFJ interviewAI for Sustainability: Building Journalism’s Future
CNTI featured Branislava’s contribution to a discussion on responsible AI use, editorial integrity, transparency and public trust.
Read the CNTI featureFrom AI to Innovation: What We’ve Created Together
Demas.cz reported on an AI and journalism workshop led by Branislava for European media professionals.
Read the articleRecognition
Recognition and Expert Profiles
Branislava’s work has been recognized through international expert lists and professional directories focused on AI ethics, journalism and responsible technology.
100 Brilliant Women in AI Ethics
In 2023, Branislava was named one of the 100 Brilliant Women in AI Ethics, an international list recognizing women whose work is shaping ethical and responsible approaches to artificial intelligence.
AI and Journalism Consultant and Trainer
Branislava is included in an international directory of AI and journalism consultants and trainers developed by JournalismAI in collaboration with ICFJ.
Expert Voice in AI and Journalism
Journalism.co.uk listed her among 88 expert voices working at the intersection of artificial intelligence and journalism.
Media Consultant for Newsrooms
Journalism.co.uk also included her in its list of media consultants who can support newsrooms, with a focus on AI integration, AI ethics and newsroom workflows.
Ethical AI Adoption Consultant
Her profile on The Audiencers focuses on ethical AI adoption in newsrooms, from training and policy decisions to practical implementation.
Journalism & Editorial Work
Journalism and Editorial Work
As co-founder and Editor-in-Chief of AImpactful, Branislava Lovre leads its editorial work on AI, journalism, media and society.
She reports, writes and edits articles, interviews, video podcasts and educational content exploring how AI is changing journalism and the wider information environment. Her aim is to make complex issues clear, relevant and accessible, without reducing them to hype or fear.
Behind the scenes
Selected Editorial Work
AImpactful AI Interviews
An editorial interview series featuring international experts, journalists, researchers, founders and practitioners working across AI, media and society.
AImpactful Video Podcast
Recorded conversations exploring AI, journalism, ethics, regulation, media innovation and the wider impact of technology.
Articles and Explainers
Journalism and practical resources on responsible AI adoption, newsroom change, trust, transparency and the use of AI in media.
AI Adoption for Newsrooms: Where to Start and How to Do It Right
A practical article for Journalift on how newsrooms can approach AI adoption with greater clarity, responsibility and purpose.
FAQ
Frequently Asked Questions
What does Branislava Lovre do?
Branislava is a journalist, editor, AI ethics expert, trainer and advisor. She works with newsrooms, NGOs, media organizations and international partners on AI training, responsible adoption, governance, policy, risk and practical implementation.
What topics does she speak and train on?
Her main topics include AI ethics, responsible AI use, AI literacy, AI in journalism, newsroom workflows, governance, policy, transparency, trust and the public interest.
Who are her trainings for?
Her trainings are designed for journalists, editors, managers, educators, civil society organizations, media professionals and teams that are already using AI or preparing to introduce it.
Does she work only with newsrooms?
No. Branislava also works with NGOs, international organizations, professional teams and public-interest institutions that need clear and responsible approaches to AI.
Are the sessions available online and in person?
Yes. Trainings, workshops, advisory sessions and speaking engagements can be delivered online or in person, in English or Serbian.
Can Branislava help with AI policies and guidelines?
Yes. Her advisory work can include reviewing current AI use, identifying risks and gaps, developing policies and guidelines, defining responsibilities and supporting teams as they introduce AI into everyday work. A good starting point is the free AImpactful AI Governance Builder.
How can Branislava be booked for a training, keynote or advisory engagement?
The best way is to get in touch with a short description of the organization, audience and the kind of support needed. Branislava can then suggest the most suitable format.
Contact
Let’s Talk About What Your Team Needs
Branislava is available for AI training, workshops, advisory work, keynotes, panels, expert sessions and selected editorial and content projects.
When getting in touch, it is helpful to share a few details about the organization, who the session or support is for, what you are trying to achieve and any preferred dates or format.
info@aimpactful.comYou can also connect with Branislava on LinkedIn.